Abstract
The world is shifting toward green innovation practices to balance sustainable development for the future. Green innovation practices are eco-friendly practices involved in the production of a product, service, or process and business model beneficial to the environment in one way or another. Green entrepreneurial businesses are those that dedicate themselves to safeguard the environment while maintaining the enterprise’s profitability. Green entrepreneurship is quite different from the ideal concept of green entrepreneurs/ecopreneurs. Green entrepreneurship refers to the activity of being financially sound while fulfilling environmental and social goals. The objective of the study is to understand the role of green innovation practices for sustainable business development in Shivamogga district. The study is descriptive in nature; for the analysis purpose, simple statistical tools like descriptive statistics, such as simple percentages, frequencies are used. To analyze the hypotheses, a one-sample T-test is used. We have selected a total of 32 respondents from the study area, using a questionnaire as survey instrument. Opinions were collected from existing businesses in different categories viz., sole proprietorship, limited liability partnership and limited corporation entrepreneurs. The study concludes that green innovation practices have strategic potential for business sustainable development.
KEYWORDS
Green Innovation, Enterprises, Entrepreneurship, Sustainability.
Megha N1*, Sarala K S2
1Research Scholar, Department of Commerce, Sahyadri Commerce & Management College, (Constituent College of Kuvempu University) Shivamogga-577 203, Karnataka, India
2Professor, Department of Commerce, Sahyadri Commerce & Management College, (Constituent College of Kuvempu University) Shivamogga-577 203, Karnataka, India