Abstract
Digital marketing and social media marketing play an essential role in shaping consumer buying behavior. Social media platforms provide consumers with access to product information, reviews and price comparisons that influence their purchasing decisions. The research will examine how marketing activities in digital and social media such as product reviews, social media advertising, e-mail marketing and influencer marketing affect consumer behavior and purchasing decisions. This study investigates two under-researched areas, social media as it relates to new startup, and marketing capability gaps in an era of rapid digitalization. It will help in new startups to better understand consumer behavior in the digital age and inform their online marketing efforts to increase sales and profitability. The startups of social media marketing capability and associated digital marketing strategies are new to the extant literature moving forward the understanding of digital marketing and social media strategies for startup in theory and practice.
KEYWORDS
Digital Marketing, Social Media, Graphic Design, Search Engine Optimization, Startups.
Raunak Verma
Assistant Professor, PIMS-ICS, Sai Tirupati University-313003, Rajasthan, India