Abstract Digital transformation is changing the way businesses work and making it harder to find and keep young talent in today’s fast-paced corporate world. Millennials and Generation Z, who make Read More …
Current Issues
Incorporation of AI Tools in Library Management and Services
Abstract Artificial Intelligence (AI) is transforming library administration through improved user experience and operational efficiency. By automating processes like resource management, cataloging, and systems for suggestions, AI-powered technologies free up Read More …
The Impact of Consumer Psychology-Based Neuromarketing Techniques on Impulse Buying Behavior in Retail Environments: A Case Study of Prayagraj
Abstract Consumer psychology plays a vital role in shaping purchasing behavior, especially in impulsive purchases driven by emotional and subconscious stimuli. Neuromarketing, rooted in psychological principles, utilizes both technological and Read More …
Rethinking Animal Laws in the 21st Century: Towards a Paradigm Shift in Legal Protection and Ethical Considerations
Abstract The 21st century presents a critical juncture in the evolution of human-animal relations, marked by increasing awareness of animal rights and welfare. There is an imperative need for rethinking Read More …