Abstract Artificial Intelligence (AI) is transforming library administration through improved user experience and operational efficiency. By automating processes like resource management, cataloging, and systems for suggestions, AI-powered technologies free up Read More …
Category: Vol: 14
The Impact of Consumer Psychology-Based Neuromarketing Techniques on Impulse Buying Behavior in Retail Environments: A Case Study of Prayagraj
Abstract Consumer psychology plays a vital role in shaping purchasing behavior, especially in impulsive purchases driven by emotional and subconscious stimuli. Neuromarketing, rooted in psychological principles, utilizes both technological and Read More …
Rethinking Animal Laws in the 21st Century: Towards a Paradigm Shift in Legal Protection and Ethical Considerations
Abstract The 21st century presents a critical juncture in the evolution of human-animal relations, marked by increasing awareness of animal rights and welfare. There is an imperative need for rethinking Read More …
Agri-Based Startups by Rural Women: Innovation, Challenges, and Growth
Abstract This research paper examines rising phenomenon of agri-based startups led by rural women in India, emphasizing their role in driving innovation and promoting inclusive rural development. Women entrepreneurs are Read More …