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International Journal of Innovative Research & Growth

International Journal of Innovative Research & Growth

A Peer Reviewed Journal ISSN : 2455-1848

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Year: 2025

The Impact of Consumer Psychology-Based Neuromarketing Techniques on Impulse Buying Behavior in Retail Environments: A Case Study of Prayagraj

July 30, 2025August 31, 2025 IJIRG Admin

Abstract Consumer psychology plays a vital role in shaping purchasing behavior, especially in impulsive purchases driven by emotional and subconscious stimuli. Neuromarketing, rooted in psychological principles, utilizes both technological and Read More …

Vol: 14, Vol: 14 Issue: 3

Rethinking Animal Laws in the 21st Century: Towards a Paradigm Shift in Legal Protection and Ethical Considerations

July 30, 2025December 2, 2025 IJIRG Admin

Abstract The 21st century presents a critical juncture in the evolution of human-animal relations, marked by increasing awareness of animal rights and welfare. There is an imperative need for rethinking Read More …

Vol: 14, Vol: 14 Issue: 3

Agri-Based Startups by Rural Women: Innovation, Challenges, and Growth

July 30, 2025August 31, 2025 IJIRG Admin

Abstract This research paper examines rising phenomenon of agri-based startups led by rural women in India, emphasizing their role in driving innovation and promoting inclusive rural development. Women entrepreneurs are Read More …

Vol: 14, Vol: 14 Issue: 3

Impact of 7:6 PEG/LDPE Ratio on the Structural Properties Prepared via Nanoprecipitation Method

July 30, 2025August 30, 2025 IJIRG Admin

Abstract This study investigates the effect of 7:6 weight ratio of polyethylene glycol (PEG) to Low density polyethylene (LDPE) on the structural properties of the resulting blend, synthesized by using Read More …

Vol: 14, Vol: 14 Issue: 3

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IJIRG DOI Prefix (Crossref) : 10.26671/IJIRG

ISSN : 2455-1848

SJIF Value (2024) : 6.005

ICI Value (2024) : 89.13

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